Our Story
Our Story
Beauty ✦ Confidence ✦ Wellness
More Than Beauty. It’s a Calling.
At Embracing Her Beauty, we believe beauty is more than what you see in the mirror. It’s about how you feel, how you carry yourself, and the confidence you embrace from within.
Established in 2025, Embracing Her Beauty was created with a purpose: to provide women with elevated beauty and wellness experiences that inspire confidence, encourage self-love, and create moments of restoration.
We believe every woman deserves to feel seen, valued, celebrated, and beautiful in her own unique way.
Our Mission
Our mission is to empower women to embrace their natural beauty, rediscover their confidence, and prioritize their overall well-being through transformative beauty and wellness experiences.
Through luxury beauty services, intentional wellness experiences, professional education, and thoughtfully curated beauty products, we strive to inspire self-love, encourage personal growth, and restore confidence from the inside out.
We believe true beauty begins with embracing who you are, recognizing your worth, and walking boldly in the woman you were created to be.
Meet Sharday
Founder & Visionary of Embracing Her Beauty
My journey began long before I became a professional makeup artist.
Growing up as the daughter of a hardworking single mother, I developed a passion for caring for women at an early age. I remember watching my mother come home exhausted from work, and I found joy in creating moments of comfort for her.
Whether it was giving her a massage or simply helping her relax, I loved making her feel appreciated and cared for.
Those childhood moments planted the seeds for what would eventually become Embracing Her Beauty.
Around 2015, I began my professional beauty journey as a self-taught makeup artist. What started as a personal love for makeup quickly became a passion for helping other women feel beautiful and confident.
As my clientele grew, I realized that women weren’t simply coming to me for makeup. They were coming for an experience.
The peaceful atmosphere, calming energy, intentional care, and personal connection became just as important as the beauty services themselves.
I began to understand that my purpose extended far beyond makeup.
My faith has always been an important part of my journey. I pray over my space, my work, and the women I have the privilege of serving. My desire is for every client to leave feeling encouraged, refreshed, and reminded of her worth.
Over the years, my passion has opened doors to incredible opportunities, including New York Fashion Week.
In 2019, I established my first beauty brand, and in 2025, Embracing Her Beauty was born.
Today, as a professional makeup artist, licensed esthetician, licensed nail technician, and confidence coach, I continue to pursue my purpose of uplifting women through beauty, wellness, education, and intentional experiences.
Embracing Her Beauty is more than a business. It is an extension of my heart, my faith, and my lifelong passion for pouring into women.
The Embracing Her Beauty Experience
Whether you’re enjoying a luxury beauty service, exploring our cosmetics, investing in your wellness, or learning through our Beauty Journey Academy, our goal is to create an experience that celebrates you.
Because when you look good, you feel good—and when you embrace your beauty, you embrace your confidence.
Embrace Your Beauty. Elevate Your Confidence.
With love, grace, and purpose,
Sharday
Founder, Embracing Her Beauty